Colts Football

Anthony Fontanelle asked:


Advertisements are crucial marketing ploys and they can make or break a product’s reputation. When it comes to airing and broadcasting ads over the television, there is no better time to do so than during the Super Bowl.

For as long as we can remember, Super Bowl ads are part of the event as much as the game is. Ads aired during the said event costs a lot of money and this is for good reasons. The major sporting event draws a huge number of viewers that are interested not only in the game but are also anticipating what ad a certain company will air during commercial breaks. One commercial spot during the said event can cost companies as much as $2.6 million.

But the cost is worth it for some companies. Take for example the largest car manufacturer, GM. The automotive giant aired their ad campaign last year for their then newly launched Cadillac Escalade. The effect of the ad campaign was felt the Monday following the game where searches in AutoTrader.com for the Escalade increased by 18 percent more than the previous Monday before the game.

This so called Super Bowl phenomenon for the Escalade was observed by the leading auto classifieds marketplace on the web in 2006. And that was not to be the last time that a Super Bowl ad for a GM vehicle has increased the popularity of that particular unit.
Viewers tuned during this year’s Super Bowl witnessed the airing of yet another ad for a vehicle from General Motors. Aside from this, people have also been able to view an ad for one of the company’s marques. The company launched their “Car Wash Dudes” ad campaign for the Chevrolet HHR during the Super Bowl that saw the Indianapolis Colts battle the Chicago Bears for the prestigious title.

Another ad from the largest car manufacturer in the world is the “Everybody Loves a Chevy” spot which focused on their Chevrolet brand. The effect of the ads on the popularity of the GM car was felt immediately on Monday. AutoTrader.com once again saw an increase in the number of searches for the Chevrolet HHR.

Shawn Tucker, manager of content for AutoTrader.com has this to say about the effect of the ads shown during the Super Bowl on the popularity of certain vehicles: “It’s been said baseball is America’s pastime, but football is America’s passion. We’re also passionate about cars. It’s not surprising to see amplified interest for specific vehicles advertised during the Super Bowl given the record numbers of viewers and the anticipation of the ads shown during the game.” Indeed, any company can take advantage of the Super Bowl phenomenon if they can afford the cost of a spot during the game. Other vehicles that have taken advantage of the Super Bowl to spark interest in them are two Honda vehicles - the Honda CR-V which shows a 4.4 percent increase in the number of searches for it on AutoTrader.com and the Honda Ridgeline with a 2.2 percent spike.

The sporting event held for the 41st time since its inception has been known not only for the game but for the ads shown during the breaks. Different companies offering a wide variety of products are taking advantage of the huge number of viewers tuned during the game to advertise their goods. Without a doubt the Super Bowl is a great help for companies to sell their goods and make these products be popular with the public. In fact, it is as helpful as an EBC brake pad is helpful to a driver during emergencies.

The Super Bowl was held last Sunday and for the first time, it experienced rain during the game. The result, by the way, is a victory for the Indianapolis Colts, 29-17.



LORENZO

Cindy Ferguson asked:


We’ve done comparisons to Dan Marino and Tom Brady the past weeks, we’ve praised their efforts in and out of the field and while analyzing them, we have also mentioned Peyton Manning in a 2-3 brief sentence; so now, let’s focus on Peyton Manning.

Again, we will try to concentrate on Peyton Manning only, so pardon us if by chance we mention someone else on the way.

Our beloved Manning has been to 7 Pro Bowls, including 6 straight from 2002 to 2007, he owns two MVP awards in 03-04, and he also has many awards and honors that could fill several NFL history books. Now, how much does this matter for us writers and you fans? Are we wondering what he had done to deserve such luck?
For years, Peyton had tried without success to win the game, the big game! Tom Brady had already won three Super Bowls, wounding Manning and the Colts multiple times in the process. After years of getting to the postseason, but disappointing, many started to wonder if Manning would ever once finish what Brady had done 3 times already.

In our stat book, he broke the mark for passing touchdowns, passer rating and consecutive games with at least four touchdown passes in a single season in 2004, but none of that seemed to matter to those in most NFL limits (in particular fans)…until he lifted the Lombardi Trophy.

In the early months of 2007, Peyton Manning led the Colts to Super Bowl XLI vs. the Chicago Bears. During the game, Chicago’s Devin Hester returned the early kickoff 92 yards into the touchdown zone; Manning without delay, threw an interception on the Colts’ opening offensive series. For those who witnessed that play and the game, on the sidelines, it appeared that fear started to grasp the quarterback’s shoulder pads. For those who know the game, this play has always been avoided on any type of division football, especially pro.

So, for sports fans, article writers and critics, Manning was missing yet another break for prominence. Why does Manning always suffocate in big situations? Was he going to blow his chance like all the years before, was this a plan or strategy?

As soon as he threw the pick, Manning saw his mistake and immediately responded with a touchdown pass to Reggie Wayne after Chicago’s secondary lost the receiver in coverage. The game seemed close through on both sides and the final score could have been much inferior, but again Manning put in a brilliant 25 of 38 for 247 yards, two touchdown passer performance in the Colts’ 29-17 victory. Manning was named MVP for the game, but even better was the overseen Super Bowl curse he got off his back.

The big and deserved smile could not be better and after such a long time of being battered by the critics, the Patriots and even fans, Peyton Manning was at last a Super Bowl champion.

They say you can loose a single battle, but nobody can take the honor away and for Peyton Manning, going into combat for the 08-09 campaign, he will be aiming up this time and things will look achievable, from a positive point of view.



THERON